Strategic, creative, and tech-savvy marketing leader with 15+ years building integrated omni-channel global campaigns, brand launches, and AI-enhanced marketing strategies across B2B and B2C technology sectors.
Proven track record in aligning marketing and sales through content strategy, campaign automation, and full-funnel performance optimization. Deep experience managing global teams and external partners.
Created sales training and incentive programs for the Special Markets 23-city sales force with print, web, on-site display, and video components. Worked with sales SMEs and corporate leadership to concept, write, design, and produce all materials.
Developed casino promotional campaigns across four individually-branded properties including print, video, TV commercials, direct mail, signage, and registered-player loyalty communications. Ran internal communications to keep over 1,500 staff aligned on active promotions and activities.
Run marketing strategy and execution covering brand, demand generation, and content development for fme's Global Life Sciences Unit across the US and Europe. Built automated and AI-assisted workflows to scale campaign output, allowing a small team to punch above its headcount.
Rebuilt Optima's marketing function from zero into a successful automated lead generation program. Built and implemented the company's marketing and sales technology stack from scratch (Salesforce, Pardot, Outreach, ZoomInfo), trained the sales team to leverage assets, and stood up co-marketing partnerships with OpenText and SAP.
Evolved from PR Lead to Multimedia Director for a health-education research firm, managing a team of 8 creatives and developers alongside 25+ research staff to turn hard-sell health topics — binge-drinking prevention, sun safety, healthy eating — into content college students actually engaged with. Built the full production pipeline end to end: concept, copy, interactive games and training sites, live actor videos, and the content, SEO, and inbound acquisition strategy.
Designed and taught Game Design 1, 3D Animation, and Photoshop while serving on the Multimedia & Graphic Design Advisory Board.
Led brand and go-to-market launch of an identity and access management SaaS solution, building the positioning, content, and pipeline strategy for the developer buying audience.
Built and ran an inbound content pipeline, growing a nonprofit-sector CRM guide into a go-to industry reference. Deployed the marketing automation and email infrastructure to drive a 50% year-over-year increase in qualified leads and grow the subscriber base to over 5,000 nonprofit leaders.
Led UX, branding, and promotion for a crowd-sourced, multi-platform retail shopping app across desktop, mobile, and in-store devices. Partnered with big-box retail partners Best Buy, Sears, and Lowe's for launch, then expanded to direct-to-consumer with PR and social acquisition campaigns. Managed a team of 15 local creative and development staff plus offshore development teams.
Independent creative practice for various clients, designing social and traditional media campaigns end-to-end.